Dandelion Diner
THE PROBLEM
Set within the narrative world of Ashley McBryde’s Lindeville, the challenge was to translate the emotional tone of the song “Dandelion Diner” into a tangible brand. The space needed to feel warm, familiar, and timeless.
THE Solve
The Dandelion Diner brand brings this story to life with a cozy, nostalgic diner identity rooted in vintage details and classic Americana. The visual language and personality evoke a place where the coffee is always hot, the pie always fresh, and everyone feels like a regular – capturing the song’s comfort, connection, and enduring charm.
DNG
THE PROBLEM
Dr. Carol Ireton-Jones needed to combine her private practice with her company DNG (Digestive Nutrition Group). She wanted the brand to feel accessible, friendly, inclusive, and trustworthy.
THE Solve
The visual system balances clinical credibility with warmth through intentional, patient‑centered design. A clean, modern logo and rounded elements add approachability, while structured layouts and generous spacing reinforce clarity and professionalism. A palette of soft, calming tones paired with confident accents keeps the brand inclusive and supportive without sacrificing authority. Consistent typography and modular components form a flexible system that scales seamlessly across web, print, and mobile for a cohesive experience at every touchpoint.
A Taste of Boston
THE PROBLEM
Sedgwick’s Executive Risk Forum needed to bring together a small, influential group of global risk leaders for meaningful, forward‑looking dialogue. The challenge was to move beyond formal sessions to create opportunities that fostered genuine connection, encouraged conversation, and felt memorable while maintaining a high‑level, professional tone.
THE Solve
The multi‑day Executive Risk Forum convened 60 global risk leaders for focused discussion and actionable insights on the evolving risk landscape through 2026 and beyond. A Taste of Boston was introduced as a custom visual identity for an interactive evening experience featuring classic local food and regionally inspired gifts, adding warmth, sense of place, and personality to the event.
Pomario
THE PROBLEM
Florence University of the Arts sought a way to connect academic learning with real‑world experience while fostering meaningful engagement with the local community. The initiative needed to provide students with hands‑on business and sustainability practice while offering residents a welcoming, educational retail environment.
THE Solve
Pomario was designed as a welcoming retail experience bridging education, sustainability, and local community. A botanical, research‑informed identity – natural color cues, clean typography, and modern layouts – signals credibility while remaining approachable. Modular elements and clear hierarchy support flexible use across physical and digital touchpoints, positioning Pomario as both a curated shop and an accessible learning space.
Vytala
THE PROBLEM
Vytala entered the market with a foundational brand identity, but lacked the visual system needed to translate that brand into clear, consistent real‑world uses.
THE Solve
In collaboration with the Vytala team and their product brand, Seracal, I expanded the existing identity into a cohesive suite of collateral –developing scientific illustrations, flexible design systems for social content, print materials, and digital experiences that brought the brand to life across platforms.
Hickory House Studios
THE PROBLEM
Hickory House Studios needed an identity that conveyed technical expertise and creative credibility without overshadowing the artists it serves. The challenge was to create a professional, intentional system that felt understated and supported a relaxed, collaborative studio environment where the music remained the focus.
THE Solve
The branding prioritizes restraint and clarity through a simple, architectural double‑“H” mark and a minimal black‑and‑white palette, establishing confidence without distraction. Clean lines and strong negative space create a calm, timeless presence, allowing the identity to act as a quiet framework that supports the creative process rather than competing with it.
LAEV
THE PROBLEM
With a career built on shaping culture and breaking new artists, Laev needed a visual identity that reflected his creative energy and influence. The goal was to move beyond safe minimalism to create a bold, distinctive brand that stood out while maintaining the credibility of a top‑tier producer across music, media, and major brands.
THE Solve
The branding embraces contrast and attitude through a bold custom mark and purposeful visual tension, creating a look that is confident, unconventional, and instantly recognizable. Strong geometry and a restrained yet expressive palette give the system its edge, allowing it to flex across albums, merchandise, and identity materials while maintaining a cohesive core.